While it might be hard to find any decisive outlines for building your creative marketing strategy, it should definitely include the following 5 components:
Your Marketing Business Plan: Outline your goals, the value your content will provide your target market and your business model.
Your Marketing Goals: Outline your reasons for creating content, what risks might be involved throughout the process, and what your goals are. Having a vision of what your success will look like is important.
Your Brand Message: Outline what messages and ideas you want to convey to your audience. Keep in mind, you want these messages to stand out and differ from the competition.
Your Ideal Customers’ Persona: Outline your target audience and ideal customer. Include their needs and even how their content engagement cycle may look.
Your Delivery Plan: Outline your objectives, processes, and criteria for the delivery of your content. It will be beneficial to outline what platforms or channels you plan to use and how you will connect them.
Your Obstacles and Opportunities: Take it a step further and outline the obstacles and opportunities you may face while executing your plan