Connecting Your Digital Priorities

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Personal Brands Refined

Influencer Representation

Influencer Marketing Is Evolving. Can You Compete?

Our EQ Talent division will help close the gap between your professional demands and your digital opportunities.

Our team will partner with you to help you focus your digital priorities, navigate the digital ecosystem, and place an emphasis on connecting and engaging with your fans.

Developing custom social campaigns, strategy, and creative content we will work with you to make strategic, data-driven decisions dedicated to expanding your influencer status.

Facing New Demands

Innovative Solutions

More than just a Digital Media Agency, Blue Zinc Media understands the demands of being in the spotlight and helps you by supporting your influencer media and personal branding goals

We start every relationship with a discovery meeting to learn more about you, your personal goals, and to define expectations and responsibilities for our partnership.

Our number one priority is to align your personal priorities with your professional demands, charitable campaigns, endorsements and follower engagement

A combination of research, strategy, and input from our discovery with you will allow us to develop a personalized influencer marketing strategy across multiple platforms to provide you with a truly unique approach to reach your audience on an emotional level. This ultimately creates a genuine, long-lasting audience for your personal brand. 

Engaged Audience

You have an engaged audience who listen and trust you, use it

Build Relationships

Develop personal relationships with your audience, building your personal brand

Make An Impact

Only 3% of people create over 90% of the impact on social media

A Growing Personal Brand

Digital Talent Solutions

As a celebrity, you have a personal brand to maintain, although sometimes you may feel overwhelmed with all of your social media channels, users, and different audiences. Putting everything together, maintaining a clear brand image, and sharing your message can be challenging, to say the least.

Now more than ever, personal branding, celebrity social media management, and maintaining a consistent online presence has become not just important, but necessary. Just like a product brand, your personal brand also has a reputation and online presence that you must maintain in order to increase and maximize your audience engagement.

When managed properly, growing your personal brand, social media presence, and online reputation can lead to increased opportunities to market upcoming movies, music, events, brands, products and more.

Whether you are looking for social media management, website design, video, creative, or full digital media solutions, EQ Media Lab is a one-stop shop for talent looking to grow a personal brand and engage fans across all digital platforms.

Talent FAQ

Blue Zinc Media works with high-profile individuals, brands and organizations to drastically increase their personal brands, reach and influence.

Our EQ Talent Division is dedicated to growing your brand, social media presence, and online reputation, leading to increased opportunities to market upcoming movies, music, events, brands, products and more.

Our team will complete an in-depth analysis of your current social performance allowing us to develop and implement results-producing strategies that promise improved audience engagement and content virality. 

We provide social media management, website design, video, creative and full-suite digital media solutions to grow your personal brand and engage fans across all digital platforms.

We will develop social calendars for all content and provide you with account and community management.

Our creative team will create original and engaging content for all your digital campaigns.

If you are looking for maximum video virality, our team will work with you to create remarkable videos through the use of both new and existing video and still images.

With experts in all web platforms, we can design your digital properties and provide a superior user experience. Our web development team will work to create fully customized, immersive experiences to set your digital properties apart from the rest.

Regardless of your objectives, visions, and aspirations, Blue Zinc Media has the cross-promotional solutions to achieve your goals and more.

Our Talent Division is built on exceeding expectations. 

Here are 5 huge reasons why it is important to have an online presence:

1 – It enhances your accessibility. If a potential customer does an online search for your products or services and you are nowhere to be found then they have no way to find out about you. And even worse, they will most likely come across your competition. A huge reason to build an online presence is that your competition is most likely building a presence. Make sure people are checking you out, and not your competitors.

2 – It will widen your audience.  Enabling your business and brand to reach the widest audience possible will only be beneficial. By building an online presence you are allowing your audience to come to you 24/7. Even when you are closed, sleeping, or away, your audience can connect with your brand. Furthermore, you widen your audience to those with disabilities, a lack of transportation, or even those who are living in another country.

3 – It will build relationships and trust. Your online presence will allow you to communicate with your audience and vice versa. You will be able to answer questions, participate in conversations and further expand your brand. Any praise will be publicly available for all to see, helping to build your brand and show your audience that you have a trustworthy, reputable brand. Even negative comments or reviews provide opportunity. You will have the ability to see and respond to these customers or fans and resolve the issue. It is much better to know about an unhappy customer than not. Being able to resolve customer grievances is key to building customer loyalty. Even if you are unable to fully resolve an issue, your audience will at least see that you are trying and willing to do everything you can to keep them happy.

4 – Marketing is a lot easier. Advertising, marketing, and selling can be a 24/7 process when your brand is online. Your audience will be able to browse your products, services or social accounts and can be engaged by your content even when you are not there. Furthermore, marketing your brand online can cost as much or as little as you decide as it streamlines marketing efforts. Instead of having to mail out flyers, newsletters or promotional coupons you can simply share them across your social platforms with the click of a button. Optimize your content and even search engines will start working for you for free.

5 – You will see what works and what doesn’t. You will be able to see, track and analyze all your online efforts. By tracking and analyzing your brand’s online metrics you will be able to see proof of what is working and what is not working. This information will allow you to optimize every aspect of your business to better suit your audience.

So you see, having an online presence isn’t just beneficial, it’s essential.

Developing a personal brand is very similar to product branding. The goal of personal branding remains to differentiate yourself in the marketplace so you can reach your objectives, whether that is to have 10 million Instagram followers or to finally land your dream job.

The process of personal branding will always include defining your brand and unique brand attributes, presenting your brand in a distinctive way to your audience and managing your brand.

Here are a few of the main steps Blue Zinc Media recommends you follow:

Set goals. Be very specific and clearly define your goals and objectives. Do you want 1 million YouTube subscribers? Maybe you want to become the best creative director in your industry? Or get your dream job as VP of Advertising at a huge marketing company? Whatever it is, be clear from the start.

Do the research. Check out your competition, and even better research those who have already reached goals you have made for yourself. What are they doing to brand themselves? How are they managing their brands? What have they done that has worked and what have they done that hasn’t? Learn from their successes and their failures.

Define your unique brand attributes. What niche of the market do you want to stand out? What makes you different from your competition? What message do you want your personal brand to convey? What types of adjectives do you want your audience to associate with your brand and why?

Evaluate your existing brand. How does your current audience view your brand? What thoughts and feelings do your current audience associate with your brand? How big of a gap is there between your current brand and the brand you want your audience to perceive you to be? What needs to change in order to get to this point and why do these things need to change? 

Create a personal brand plan-of-action. Try to think of everything and cover all possible aspects when developing your plan. What type of clothing will you wear? What hairstyle will define you? Will you wear makeup? What kind of behaviour do you want to convey to your audience? What will your tone be in both verbal and non-verbal communication? How will you use the available online tools and platforms to build your brand? Try to define, individually, how you will use LinkedIn, Facebook, Instagram, Twitter, Blogs etc. to share your brand message.

Manage your brand. You need to ensure that every aspect of yourself and your personal brand are in sync. Avoid creating a mismatched brand, or confusing your audience about who you are and what you do. Every action, post, tweet, article, and share should be carried out with the intent of reinforcing your brand's uniqueness. Think as far as your Facebook profile picture; it should be similar to how you regularly look in person. Your social media posts should regularly be aimed within your target niche. Your behaviour, in person, should represent how you want your audience to perceive you and your brand. Essentially, your true in-self person must be in sync with how you want your personal brand to be perceived. If you are branding yourself as a super-car enthusiast you must ensure that this extends to how you present yourself in person.

When developing your personal brand, take your time and do it right the first time. Do your homework, develop a plan and stick to it.

Yes, if you do it right, you absolutely can.

By leveraging your skills, expertise, and influence you have the opportunity to make money by supporting brands in their digital marketing efforts.

Influencer Marketing can be a full-time job consisting of content creation, engagement, design, public relations and more.

But, how? Well, more and more brands are realizing that social media influencers can carry a lot of weight with their audience. This allows brands to use the audience, trust, and authority that influencers have already developed with their followers for the marketing of products.

Influencer marketing is quickly becoming one of the most effective forms of advertising. Now more than ever, social media is allowing influencers to build loyal followings, create trust within their fan base, and get them paid to effectively influence consumers buying decisions.

So, how do you become an influencer? Here are 7 steps what we recommend following on your path to piles of money and lots of free stuff:

1 – Follow your passion. You need to find a niche, and there is no better way to become a good influencer than to follow your passion. Don’t feel that you need to limit yourself to typical influencer categories like cars, travel or makeup. What are your true passions? Are you fascinated by rocks? Do you love cows? Are funky socks your thing? Whatever it may be, follow your passion.

2 – Stand out from your competition. You need to be unique because being like everyone else isn’t going to get you noticed. How many successful car reviewers are there? Not that many. Why do you think that is? It’s because there are thousands, if not millions, of people who share a passion for going fast in beautiful cars, but that makes them like everyone else.

3 – Plan your content down to the minute. You need to create a social media strategy. What content do you want to create? How often do you want to post? When will you post? What platforms will you post on? Consider that you probably can’t be successful across every social media platform to start. Pick 1-3 channels to be active on. Be consistent, focus and grow.

4 – Create useful, engaging content. This step will most likely be the most time consuming for you. You need to ensure that you are creating the absolute best content that you can. Remember, this is your brand. Your content needs to provide your audience with what they need, where they need it. Bonus: Engage with your audience and join the conversation. If people follow you or comment on your content, follow them back and respond to their comments. Every single one of them.

5 – Be consistent. Consider your favourite subscription, whether it is a YouTube channel, a blog, or a podcast, they probably come out on the same day at the same time each week. Your content shouldn’t be any different. If you want to give your audience a reason to follow or subscribe you need to create engaging new content on a consistent basis. If not, they have no reason to subscribe - because they aren’t missing anything.

6 – Promote your content. You have spent a ton of time and energy creating amazing content, now it’s time to make sure your target audience sees it. Keep in mind, marketing industry stats show that it is 25% content, 75% promotion.

7 – Compile and analyze the data.  Most social platforms will now provide you with detailed analytics, but if they don’t you can even just see what posts are getting the most likes, shares, re-tweets, comments etc. From this, you can determine what content is working, who your audience is, and what they like.  This will help you to tweak your message and strategies to create even better, more targeted, audience-engaging content.

If you are looking to join the ranks of Influencer Marketing ensure that you follow the above steps and you could be well on your way to fabulous clothes, exotic vacations, and an amazing lifestyle.

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