Search Engine Optimization

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Growing Organic Traffic

Improved Site Visibility

Our SEO services focus on growing your visibility through organic search engine results. With the use of both content and creative elements we will improve your rankings and increase not just the quantity, but also the quality of traffic to your website.

Search Engine Friendly

Driving Website Traffic

The vast majority of web traffic is driven by the three major search engines; Yahoo!, Bing, and Google. Other platforms such as social media do contribute to website visits, but search engines are still the primary means of navigating the web.

Regardless of what type of services, products, or brand your website provides, search engines are the key to driving traffic.

If your website is not optimized, search engines may be unable to properly categorize your content, or worse yet be unable to find your site at all, resulting in lost opportunities and revenue.

Increase Traffic

Our SEO solutions are proven to increase website traffic 

User Friendly

With a focus on customer experience, the quality of web-traffic will increase 

Long Lasting

We will lay the proper foundation for long-lasting results 

User Experience

Providing True Value

There are many aspects to SEO, from the content on your page to the way other sites link to you on the web.

Some companies treat search engine optimization like it is simply a matter of restructuring a site in a way that search engines understand. But, for Blue Zinc Media, SEO isn't only about creating search engine friendly websites, it is about creating user-friendly websites.

Our SEO services promise to increase not just the quantity, but also the quality of traffic to your website by providing true value for your customers.


In its simplest form, Search Engine Optimization works to increase your ranking on a search engines results page.

SEO is a constant and ongoing effort. In order to sustain traffic, increase conversions and maintain rankings you will need to have an ongoing SEO strategy. 

Keyword Research should be considered the foundation of an SEO campaign. Without Keyword Research it would be very difficult to know what your target audience is searching for.

Using Keyword Research will also help determine what competitors are ranking for and in turn what you should target for your own optimization.

You should focus on creating valuable and informative content and include Keywords naturally. Search engines like Google prioritize meaningful, quality content and their algorithms recognize Keyword stuffing. 

Keyword stuffing is considered a Black Hat tactic by search engines and can actually result in penalties.

There are now officially more search queries taking place on mobile devices than on personal computers.

Meta Title Tags and Meta Descriptions each provide information about a website in a search engines search results.

Meta Title Tags appear at the top of your browser and is the title of your webpage – keep in mind these tags should be less than 60 characters and include the name of your business when possible.

Meta Descriptions appear below a search engine page result listing and provide an enticing description of your website or company- keep in mind that this tag should be less than 155 characters and include your company name, a target keyword and a call to action.

Image Alt tags are a text alternative for users who use a text-to-audio service or otherwise have trouble viewing an image.

Yes, for both SEO and user experience. Search engines crawl Alt Tags in order to determine what an image represents, giving you further opportunity to optimize your site.

Organic Rankings are those rankings generated by natural traffic to your site - traffic driven to your site based on the services you offer, your titles and meta descriptions, your brand recognition, your white hat SEO etc.

Paid Advertising consists of paid ads, or listing positions that appear on the top or sidebars of a results page and are their location often indicates that they are not organic.

A Call To Action is simply a statement that directs its audience to do something. A call to action should be straightforward, concise and direct its reader to do something.

Rankings and overall traffic are affected by the design and structure of a website, yes.

Your Web Design must be intuitive and easy to navigate so that users are able to understand and interact with your site while site hierarchy and aesthetics affect your bounce rates.

Conduct keyword research for terms that your target audiences are searching for. Use these keyword terms to optimize your page titles, meta descriptions, content, blogs, social media posts and more.

Yes, including your business profile on sites like Google+ and Yelp will make your business more visible in search results, while also improving authority.

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Through research, innovation and dedication we promise to deliver the best Digital Media Services avaiable so you can connect with your customers in a way that will exceed all expectations.

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