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Nurturing Your Customers

Personalized Content

Blue Zinc Media will help you to nurture prospects with highly personalized, useful content that helps convert prospects into customers and turn customers into loyal, returning customers. 

Our tailored conversion optimization solutions make it possible for you to be discovered by and engage with your target audience on a much more personal level

By designing unique content and targeted campaigns, you will be able to engage with people who are genuinely interested in what you have to offer.

Understanding Your Challenges

Providing Unique Solutions

Blue Zinc Media will work to understand your challenges and work even harder to find solutions to solve them.

There are no one-size-fits-all solutions at Blue Zinc Media. We will help you choose the tools to fit your unique requirements and goals.

Qualified Leads

Tailored solutions will allow prospects to qualify themselves as legitimate sales leads

See The Results

See what is working with trackable metrics and analytics 

Your Unique Voice

Let your unique voice be heard through custom-tailored solutions

Keeping Ahead Of The Curve

Ever Evolving

Despite our extensive experience we are never done learning or growing. 

Our approach will drive growth for your company, while always allowing room for adjustments and constant improvement. 

The digital landscape is ever-changing, and we work hard to stay ahead of curve, always keeping you one step ahead of the competition. 

Conversion Optimization FAQ

Conversion Optimization, also referred to as Conversion Rate Optimization (CRO), is a systematic marketing tactic which uses analytics, metrics, and user feedback to increase the number of website users who take a desired action 

The main goal of Conversion Optimization is most often to increase the quality of visitors to your website, ‘converting’ passive browsers into valuable customers.

At its roots, Conversion Optimization means determining what your users are looking for when they land on your site and then giving exactly that to them.

A conversion is the general term used to describe a website user who has completed a desired action or site goal.

Desired actions come in many shapes and sizes. For example, if your website is set up to sell products the primary goal, or macro-conversion, would be to have a user purchase something.

You may have other smaller goals, or micro-conversions, set up that lead to a macro-conversion. For example, having a user sign up to receive emails.

Conversion optimization is a marketing tactic that can be used to improve any metric on your website that you determine is important to your business.

These key performance indicators (KPIs) are most often related to new customer acquisition, registrations, sales, and downloads.

Conversion Optimization will help you find the right customers for your business. Getting more visitors won't benefit your business if they are not the right people. 

Your websites conversion rate is the number of times users complete a goal, divided by the total user traffic to your site.

For example, if a user is able to convert during each visit (eg by buying a product), divide the number of sales by the number of unique times users came to your site. 

  • 100 sales / 1000 unique visitors = 10% conversion rate 

Conversion Optimization can take many different forms depending on the metric or KPI that you are targeting for improvement but revolves around understanding how website users are navigating through your site, what actions they are taking, and what's stopping them from completing a desired action.

Sometimes improvements will involve working on your call-to-action to make it more appealing, simpler, or moving it to a higher traffic page on your website.

Other times, improvements will involve relocating or even removing unnecessary steps from your conversion funnel to reduce friction that could prevent a conversion from taking place. 

Yes. Conversion Optimization is important for a couple reasons. Most likely you are already paying for traffic to your site one way or another, and simply put, a higher conversion rate means a better return on investment (ROI).

Furthermore, it is significantly more efficient, not to mention cost-effective, to convert more of the visitors you already have than to work to attract more visitors.

Basically, Conversion Optimization works by giving a user what they want, before they give up looking for it and move on.

The simplest way to put it is that Conversion Optimization works by optimizing your site while considering the limited attention span of your average website user.

By giving users what they want, and keeping them on your site longer, you will have higher conversion rates.

Improved customer insights: Conversion optimization will help you better understand your audience and find what tone or message best speaks to their needs.

Improved ROI: By increasing your conversion rate you will more efficiently use the resources you currently have. This gives you the potential to get more conversions without the need to bring in more potential customers or spend more money.

Improved scalability: By converting more browsers into customers you will be able to grow your business without running out of potential customers.

Improved user experience: Conversion optimization analyzes and implements what works for users on your site.

If a user feels smart and sophisticated while finding what they were looking for they are likely to stick around longer and come back again.

Improved trust: Think of your website as your front-line salesperson. A user must see your site as relevant, informative and professional in order to trust it.

In order for your website users to make a purchase, sign up for a service or join an email list they need to trust you.

Conversion Optimization analyses and implements elements needed to build users trust.

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Through research, innovation and dedication we promise to deliver the best Digital Media Services avaiable so you can connect with your customers in a way that will exceed all expectations.

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