Paid Media

Paid Digital Advertising

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Targeted Brand Exposure

Increased Awareness

Efficient marketing campaigns capitalize on all advertising channels, including paid media. Although paid advertising can appear to cost more than owned or earned advertising, it is one of the most effective options available when sending a message to a large, targeted audience.

Not only does paid advertising allow you to reach the most relevant users, and direct them where you want them to go, but it also allows you to increase your exposure very quickly.

This type of targeted brand exposure allows you to increase your brand awareness, brand loyalty and ROI faster than would otherwise be possible.

Your Brand Message

The Way You Want It

Paid Media can take many forms but is most often referred to as Search Engine Marketing, Paid Channel Marketing, or Pay-Per-Click Marketing.

These marketing techniques all follow the same concept and paid digital advertising is, in its simplest form, purchased traffic obtained through online ads.

Paid Media is a highly customizable and very effective marketing tool that allows you to generate significant web traffic relevant to your specific business.

Deliver your brand message, the way you want it, to the audience you want to have see it.

Highly Customizable

Our Paid Advertising services allow you to target a very specific audience

Brand Message

Build brand awareness and convey your brand message to large audiences, quickly 

Track ROI

Paid advertising is easily trackable, so you will see your ROI


Measuring Success

Paid online advertisements are also a very attractive option because they are highly measurable.

Detailed analytics make it possible to calculate both long-term and short-term value; meaning you will be able to see exactly how much revenue resulted from each and every incoming website visit.

Highly sophisticated metrics allow us to target very specific demographics for incredibly precise marketing campaigns, which will further increase your return on investment.

Paid Media FAQ

Search engine advertising is a tactic that uses any advertising product available through a search engine, including paid search. Search engines like Google also offer advertising opportunities beyond search-based products such as banner ads, televisions ads etc.

Organic, also sometimes referred to as natural, results are determined by a search engine's algorithmic formulas for ranking pages. These mathematical and statistical formulas take into account the users experience, content, relevance etc. of your site. 

Paid results are paid by advertisers to be included in association with relevant search queries. Paid results are most often 3 to 4 line text ads with links.

The SERP (search engine results page) on Google, for example, will list paid ads at the top of the search results, with organic results following.  

Paid search is a search engine advertising method that uses an auction-based model. As a prospective advertiser, you bid on keywords in order to prompt the placement of your ads on the search engine results page.

Paid search listings are also referred to as paid listings, sponsored results, sponsored listings etc.

With Pay-Per-Click (PPC) marketing you, as an advertiser, do not pay for impressions, but instead when one of your ads is clicked. You will pay a publisher when your ad is clicked, and only when your ad is clicked.

PPC is the most common fee structure for paid search and is often used to refer to Google AdWords, Bing Advertising, Facebook Advertising and any other kind of online advertising where you pay per click.

Paid media has proven to provide one of the highest ROI channels either online or offline due to the relevancy of traffic provided.

Due to the fact that you will be using paid media to target only relevant keywords and key-phrases the resulting traffic will consist of users who are actively searching for your product or service.

Paid Media is highly successful because it is driven by intent.

Traditional marketing does not have the same benefit. For example, consider a billboard. Most people who pass the billboard are not interested in the product or service that is being promoted.

However, with Paid Media, targeted keywords are driven by intent. Consider how much information about the users intent can be derived from their search for “buy a new car” or “tropical vacation”.

Paid Media matches interested consumers with your relevant advertiser message.  

There is no doubt that Paid Media can be one of the quickest ways to blow through a marketing budget…when not managed properly.

A professionalaly setup and managed Paid Media campaign can actually yield some of the fastest, most consistent increases in relevant traffic to your website.

With your budget being the only real limitation, Paid Media can produce an impressive increase in new, qualified traffic to your website.

Blue Zinc Media highly recommends that Paid Media be a priority, especially for

In order for your ad to place above your competitors you must do at least one of the following two things:


  1. You have to outbid your competitors for a keyword/key-phrase
  2. Your ad has to be of higher quality and carry more relevancy than that of your competitors.

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Through research, innovation and dedication we promise to deliver the best Digital Media Services avaiable so you can connect with your customers in a way that will exceed all expectations.

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